When Saying Goodbye Hurts


Compassionate support for dog owners navigating loss, anticipatory grief and difficult decisions.

​✔️Fully Insured ✔️DBS Checked ✔️Qualified​

You Are Not Alone

Many people are surprised by the depth of grief they experience after losing a beloved pet. Dogs are family members, loyal companions and often our closest friends. The bond is unique and the pain of loss can feel overwhelming. Pet bereavement counselling provides a safe, non-judgmental space to talk about your feelings and find support at your own pace.

Grief poem/Jo's Pet Services

About Me

Throughout my life, dogs have been at the heart of my family. From Suzy, my first puppy in 1979, to Luna and Judy today, every dog has left paw prints on my heart. Having experienced the joy, companionship, and eventual heartbreak that comes with loving a dog, I understand how their lives impact ours and how profound the loss of your dog can be.

Dogs are a major part of my life and over many years I have built my business to include the following:

  • Dog walking, dog and puppy training and wedding chaperone services
  • Pet Bereavement Counselling (especially the loss of a dog)


I manage these varied services by limiting the number of clients I accept each month and keeping up to date with Continuing Professional Development (CPD) and legal requirements.

Gone but never forgotten/Jo's Pet Services

When I Can Help

Pet bereavement isn't limited to the time after the death of your dog and I'm here to support you at whatever stage you need help.

RIP lovely Nelly/Jo's Pet Services

Support Available For:

  • Anticipatory grief before a dog's passing
  • Support after dog euthanasia
  • Feelings of guilt or "what if?''
  • Sudden or traumatic loss
  • Helping children understand the loss of a dog
  • Memorial planning and remembrance
  •  Adjusting to life without your dog
  • Or anything else you need to deal with your loss

A confidential, non-judgemental service whenever you need dog loss support.

Who I Help

I can help you if:

  • Your dog has recently died
  • You're facing a euthanasia decision
  • You're struggling with guilt
  • Family and friends don't understand your grief
  • You're worried about coping with the loss of your dog
  • You need to find a way through your grief but don't know where to start

The Counselling Process

What to expect
Step 1
After you request a callback - a free 15-minute introductory call


Step 2
After you book - a one-to-one counselling session (approx. 50 minutes)  online, by phone or in person if within 5 miles of S80

  • A safe, confidential conversation
  • Time to tell your story
  • Support with difficult emotions
  • Practical coping strategies
  • No pressure to discuss anything you're not ready for

Gentle guidance tailored to your individual needs


Step 3
Additional sessions if required

Professional Disclaimer: Pet bereavement counselling provides emotional support and is not a substitute for mental health treatment, psychotherapy or crisis services.

Investment In Your Wellbeing

I believe support should be accessible during difficult times so I try to keep my fees reasonable.

  • Free 15-minute introductory call
  • Individual 50-minute sessions: £25 online / £30 in person
  • Package of 3 x 50-minute sessions: £60 / £75
  • Reduced rates available in certain circumstances

If finances are a concern, please still get in touch. I might be able to offer alternative options.

A personal note from Jo
There is no right or wrong way to grieve. Some people benefit from a single session, while others prefer ongoing support.

Whatever you need, I'm here to support you.

Honouring Your Pet's Memory

Honouring a pet's memory/Jo's Pet Services

A few ways to remember that special dog who shared your life and made every day that little bit better.

  • Memory journals
  • Paw print keepsakes
  • Photo displays
  • Memorial walks
  • Personal rituals of remembrance

Why Put Your Trust in Jo?

  • I want to help
  • I studied for my Pet Bereavement Counsellor Diploma through the Centre of Excellence in 2024
  • I offer compassionate 1–2–1 support
  • My service is non-judgemental
  • I'm able to give practical advice for real life grief
  • Nobody likes jargon and I'll always offer clear, simple steps to help you cope

FULLY INSURED

Public liability & Professional Indemnity

DBS CHECKED

For your complete peace of mind

TRUSTED LOCAL BUSINESS

Highly recommended by satisfied clients

Areas Covered By Jo's Pet Services

I provide in-person pet bereavement counselling in Worksop, Gateford, Shireoaks, Rhodesia, Carlton-in-Lindrick, Creswell, Whitwell and surrounding areas, as well as online sessions across the UK.

Frequently Asked Questions

Is it normal to grieve so deeply for a dog?
Yes. The loss of a beloved dog can be as significant as losing a family member.
How many sessions will I need?
Everyone is different. Some people find one session sufficient, while others prefer ongoing support. 
Are sessions confidential?
Yes, all sessions are completely confidential.
Do you offer online appointments?
Yes, support can be provided remotely throughout the UK.
Is this therapy?
No, my support is not therapy, it's coaching. I provide emotional support, coping techniques and a safe space to process your loss.  I do not provide clinical therapy. If deeper mental health support is needed, I recommend consulting a licensed therapist.


Is my information kept safe?
My Commitment to Data Privacy -
Jo's Pet Services is committed to protecting and respecting your privacy. I fully comply with the General Data Protection Regulation (GDPR) and the UK Data Protection Act.
I ensure that your personal data is:
Processed lawfully, fairly, and transparently.
Collected only for specific, legitimate purposes.
Kept secure and not retained longer than necessary.

Take The First Step

You don't have to carry your grief alone.
Book a free 15-minute consultation today and let's heal together.

Get in touch

Jo Walpole/Jo's Pet Services

Hi, I'm Jo
I've always been passionate about caring for dogs and helping them to live happy and fulfilled lives. With years of experience and love for what I do, I treat every dog as if they were my own. Sadly, this also means I understand first hand the pain of losing a beloved pet.

Almond Grove
Worksop, Notts S80 1AU

Opening Hours

Mon - Sun: 8am - 8pm

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